How the ‘mundane’ trend is bringing some Christmas sparkle for everyday brands

Aldi, McDonald’s, Ikea and Marmite jump on the festive bandwagon with branded jumpers, pants, hats and baubles

A Lidl bit of style goes a long way. After the supermarket chain scored a surprise hit with its own-brand trainers, rivals are looking to capitalise on the “mundane” trend which has seen clothes emblazoned with the logos of everyday brands become surprise fashion icons.

Aldi, McDonald’s, Ikea and Marmite have all jumped on the bandwagon with jumpers, hats and even Christmas baubles after Lidl’s trainers, decorated with the store’s garish corporate colours, became a social media sensation.