News — CrisisCommunications

Here’s what the research says about efforts to start recovering from COVID-19. There’s an old saying in public relations that “PR is not ER.” While technically accurate, communicators are being increasingly viewed by the C-suite as essential frontline messengers of critical, often life-saving information for employees, and as safeguards of corporate reputation. Nobody sees this more than Tina McCorkindale, president and CEO of the Institute for Public Relations (IPR), which has been providing the industry with fresh research that captures the ever-changing attitudes and behaviors of employees, corporate leaders, the media and consumers as we enter each new phase of...