How Uniqlo’s £15 crossbody bag conquered the world

In this week’s newsletter: It wasn’t the catwalk or even influencers that made this the bestselling bag of 2022 – it was good old-fashioned word of mouth

• Don’t get Fashion Statement delivered to your inbox? Sign up to get the full article here

We’ve had the Fendi baguette and Bottega Veneta’s pouch – but this season’s it-bag comes from the high street rather than a designer store.

Retailing for £14.90, a banana shaped bag dubbed “the round mini” has become Uniqlo’s bestselling bag of all time, selling out seven times in the last 18 months according to the company.